Vidwan-ID : 55604



  • Dr Anurag Singh

  • Associate Professor
  • Banaras Hindu University
Publications 2013 - 2023

Publications

  • 19
    Journal Articles
  • 2
    Book Chapter
  • 8
    Book
  • 1
    Review
  • 4
    Projects
  • 4
  • 1
  • 1
  • 2

Citations / H-Index

61 Citations
5 h-index
2 Citations

Google Scholar

Co-author Network


Expertise

Management

Marketing management, consumer behaviour, customer engagement, customer experience, digital marketing and social currency.

Personal Information

Dr Anurag Singh

Male
Institute of Management Studies Banaras Hindu University, Varanasi
Varanasi, Uttar Pradesh, India - 221005


Experience

  • Associate Professor

    Institute of Management Studies

    Banaras Hindu University

  • Assistant Professor - Senior Scale

    Institute of Management Studies

    Banaras Hindu University

  • Assistant Professor

    Department of Management Studies

    Assam University

  • Lecturer

    Department of Management Studies

    VISHVESHWARYA GROUP OF INSTITUTIONS, DADRI

  • Lecturer

    Faculty of Management Studies

    Gurukul Kangri Vishwavidyalaya


Qualification

  • Ph.D

    Gurukul Kangri Vishwavidyalaya

  • M.B.A.

    Bundelkhand University


Honours and Awards

2023

'Research Paper Reviewer Recognition'

Journal of Consumer Behaviour

2022

'Best Paper Award'

Indian Institute of Information Technology-Allahabad

2018

'Best Paper Award'

Gurkul Kangri University, Haridwar

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2023

'Research Paper Reviewer Recognition'

Journal of Consumer Behaviour

2022

'Best Paper Award'

Indian Institute of Information Technology-Allahabad

2018

'Best Paper Award'

Gurkul Kangri University, Haridwar

2017

Certificate of Appreciation” of Hostel Excellence Award

Banaras Hindu University

2016

Third Prize of Hostel Excellence Award

Banaras Hindu University

2011

'Best Paper Award'

Institute of Management Technology-Faridabad

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Doctoral Theses Guided

2023

Influence of Counterfeit Brands on Consumer Buying Behaviour: A Study

Ashok Kumar Patel, Banaras Hindu University

2023

Customer Experience in E-retailing: A Study

Shefali Jaiswal, Banaras Hindu University

2023

Influence of E-Word of Mouth and Argument Quality on Service Booking Commitment: A Study of Tourism Industry

Yog Mishra, Banaras Hindu University

Read More
2023

Influence of Counterfeit Brands on Consumer Buying Behaviour: A Study

Ashok Kumar Patel, Banaras Hindu University

2023

Customer Experience in E-retailing: A Study

Shefali Jaiswal, Banaras Hindu University

2023

Influence of E-Word of Mouth and Argument Quality on Service Booking Commitment: A Study of Tourism Industry

Yog Mishra, Banaras Hindu University

2022

Influence of Public Service Advertising on the Attitude and Message Adoption

Krishna Pal Singh, Banaras Hindu University

2022

A study of Consumer Adoption in Internet Banking

Palima Pandey, Banaras Hindu University

2020

Influence of Social Media on Consumer Decision Making Process

Punita Duhan, Banaras Hindu University

2019

Impact of Chinese products on Consumer Purchase Intention

Om Jee Gupta, Banaras Hindu University

2016

Antecedent of Employee Engagement and its Impact on Organizational Citizenship Behavior (OCB) and Business Outcomes – A Study of Nationalized Banks in Uttarakhand

Romita Khuran, Gurukul Kangri Vishwavidyalaya, Haridwar

2016

Measuring and Enhancing Tourism Competitiveness of Destination Bundelkhand: A Stakeholders Perspective

Saurabh Gupta, Banaras Hindu University

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Membership In Professional Bodies

2018

Indian Commerce Association

Life time member

2009

Intellectual Society for Socio and Tecno Welfare

Founder Member

2007

Silchar Management Association

Member

2018

Indian Commerce Association

Life time member

2009

Intellectual Society for Socio and Tecno Welfare

Founder Member

2007

Silchar Management Association

Member

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Membership In Committees

2022

Banaras Hindu University

Member Academic Council

2022

School of Management Sciences

Member Academic Council

2022

Jiwaji University, Gwalior

Member, Board of Studies (School of Studies In Chemical Sales and Marketing Management)

Read More
2022

Banaras Hindu University

Member Academic Council

2022

School of Management Sciences

Member Academic Council

2022

Jiwaji University, Gwalior

Member, Board of Studies (School of Studies In Chemical Sales and Marketing Management)

2022

School of Management Sciences

Member, Board of Studies (Board of Studies of Department of Management & Mass Communication)

2022

Jayoti Vidyapeeth Women's University Jaipur

Member, Board of Studies (Management & Commerce)

2021

AICTE sponsored Faculty Development Program on Social Enterprise

Coordinator

2021

National Webinar on Disruptive Technologies in Business

Coordinator

2020

AICTE sponsored Faculty Development Program on Social Enterprise Management

Coordinator

2020

Common Minimum Syllabus Re-Structuring Committee (UP State Universities)

Member

2019

National Conference on Innovations in Business Practices

Conference Convener

2018

National Seminar on Emerging Business Practices

Conference Coordinator

2015

Faculty Development Program on Time Series Analysis

FDP Coordinator

2012

National Workshop Structural Equation Modelling in Social Science Research

Joint Organising Secretary

2012

International Conference on Marketing Paradigms In Emerging Economies

Joint Organising Secretary

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Research Projects

Impact of ‘Make in India’ Initiatives on the Performance of Micro and Small Textile Garments and ClothingAccessories Entrepreneurs

Funding Agency : Indian Council of Social Science Research

Role of Entrepreneurship Ecosystem on the performance of Women Entrepreneurs: A study in UP

Funding Agency : Banaras Hindu University (IoE)

Academic Linkage for Artefact Manufacturing, Cluster Development & Excellency

Funding Agency : Banaras Hindu University (IoE)

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Impact of ‘Make in India’ Initiatives on the Performance of Micro and Small Textile Garments and ClothingAccessories Entrepreneurs

Funding Agency : Indian Council of Social Science Research

Role of Entrepreneurship Ecosystem on the performance of Women Entrepreneurs: A study in UP

Funding Agency : Banaras Hindu University (IoE)

Academic Linkage for Artefact Manufacturing, Cluster Development & Excellency

Funding Agency : Banaras Hindu University (IoE)

Acceptance of Unique Identity Project in India: An Exploration of Business Prospects

Funding Agency : Banaras Hindu University, funds for new faculty members under XI-Plan Grant Development Scheme No. 4121

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